Betway announce jersey sponsorship with Silver Strikers

LILONGWE – MAY 10, 2024: Leading global online betting and gaming brand Betway has announced today a deal to become the Official Betting Partner of Silver Strikers Football Club. This historic collaboration highlights a steadfast dedication by both organizations to fostering sports excellence in Malawi. The Betway logo will adorn the front of Silver Strikers' jersey, marking the first such partnership in the club's history.

"We are delighted to partner with Malawi Super League club Silver Strikers FC. Since our brand launch in the country last year, our mission has been to give back to the community, and this collaboration exemplifies our commitment to corporate social responsibility. By joining forces with Silver Strikers FC, we are making a significant investment in Malawi's sports industry. Wherever the Betway brand is present, we seek to invest in the local sports industry as it is a driving factor in improving communities within the country and this partnership marks just the beginning of our journey towards further contributions to the sports and entertainment sector in Malawi," stated Charles Phiri, Chief Operating Officer of Betway Malawi. "Betway is dedicated to making a lasting impact in the Malawian community, continually seeking opportunities to enhance the lives of Malawians through initiatives like these."

Super Group-owned Betway has expressed its desire to extend impactful partnerships beyond football to encompass diverse sporting disciplines in Malawi. Through collaboration with various sports organizations, Betway aims to nurture a culture of sporting excellence and provide essential support to talented athletes nationwide.

In his remarks, Silver Strikers CEO Mr. Patrick Chimimba, who is spearheading a transformation project of the club, expressed excitement:

"We're thrilled to announce our groundbreaking partnership with Betway, a first for our club. As a club deeply rooted in our community, we value corporate social responsibility's profound impact. This collaboration strengthens our club and underscores our commitment to Malawi's sports industry growth. Working alongside Betway is a privilege, and we're excited about the possibilities for Silver Strikers FC and our community. Together, we'll achieve greatness, setting new standards in sports development."

Betway is currently licensed in a number of jurisdictions globally, including a major footprint in Africa, comprising of Ghana, South Africa, Zambia, Tanzania, Mozambique, Nigeria, and now Malawi. The online betting entity is dedicated to delivering an unparalleled betting experience worldwide. With an extensive array of sports betting markets and cutting-edge features, Betway remains steadfast in advocating responsible gambling practices while championing initiatives for sports development.

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About Betway Group

Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community.

Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. Listed on the New York Stock Exchange (NYSE ticker: SGHC), the group is licensed in over 20 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s successful sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets. Its proprietary marketing and data analytics engine empowers it to responsibly provide a unique and personalised customer experience.
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Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.

Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA. Betway Malawi, powered by Golden Bay Limited is licensed by the Malawi Gaming & Lottery Authority (MAGLA).
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About Silver Strikers Football Club

Silver Strikers Football Club is a Malawian professional football club based in Lilongwe, currently playing in the TNM Super League, the top division of Malawian football. The club was founded in 1977 as a social team for staff at the Reserve Bank of Malawi, hence the club’s nickname The Bankers.

Published: 05/13/2024