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West Ham United
West Ham United is a professional football club based in East London, England. Founded in 1895 as Thames Ironworks, in 1900 the side became known as West Ham United. The Hammers compete in the top flight of English Football – the English Premier League. Betway and West Ham United announced a new partnership in 2015 which saw the brand become the principal sponsor of the Hammers. The deal was the biggest in the club’s history and sees the Betway logo feature on all of the club’s senior teams’ playing shirts and training apparel.

The multi-year agreement is the latest addition to the Super Group-owned brand’s football portfolio, alongside deals in the English Premier League with West Ham as Principal Partner and Brighton as Official Global Partner, as well as deals with clubs in La Liga and the Bundesliga.

The new partnership will enhance the supporter experience by creating and delivering global activations and exclusive content across all social media platforms.

Betway’s branding will feature on advertising boards at the 60,000 capacity Emirates Stadium in all domestic matches in the Premier League, FA Cup and Carabao Cup, giving visibility to Arsenal supporters worldwide.


Brighton & Hove Albion Football Club, commonly referred to simply as Brighton, is an English professional football club based in the city of Brighton and Hove. They compete in the Premier League, the top tier of the English football league system.

Betway are proud to be announced as the Exclusive Global Betting Partner of Brighton & Hove Albion

Atletico Madrid

Club Atlético de Madrid, is a Spanish professional football club based in Madrid that plays in La Liga.

This agreement sees Super Group owned Betway become the official sports betting partner of the 11-times La Liga winning football club. Betway will also see their branding pitch-side on the LED advertising boards at the world-famous Wanda Metropolitano Stadium in domestic games, garnering huge exposure for the brand in international territories.

FC Schalke 04

FC Schalke 04 is a professional German football and multi-sports club originally from the Schalke district of Gelsenkirchen, North Rhine-Westphalia. The "04" in the club's name derives from its formation in 1904.

Betway has signed a three-year deal with German football club FC Schalke 04, becoming their new premium partner. The agreement will see Betway have a presence around the VELTINS-Arena for the next three seasons.

This announcement further highlights the bookmaker's status as a huge supporter of the biggest teams around the world, adding to their ever-growing portfolio of sponsorships.

Eintracht Frankfurt

Eintracht Frankfurt is a German professional sports club based in Frankfurt, Hesse. It is best known for its football club, which was founded on 8 March 1899. The club is currently playing in the Bundesliga.

The partnership will see the internationally recognised Betway brand appear at the 51,500 capacity Deutsche Bank Park stadium on both the LED screens and cam carpets. The agreement also promises creation of exciting content, with a focus on bringing fans closer to the action than ever before.